
Quietly Iconic

Pulchra is about conscious femininity, controlled sensuality, and understated luxury.
Inspired by a timeless language that has traversed centuries without losing its nobility, the Latin word Pulchra captures our intention to transcend the ephemeral nature of trends.
Pulchra symbolizes inner beauty, embraced femininity, and confidence expressed through every choice.


Each garment comes to life in small series and is built upon a profound respect for materials, tailoring, and accessories.
We work with high-quality materials, carefully selected from established suppliers in Italy and France — natural silk, fine brocade, velvet, and delicate lace.
We collaborate with designers who emphasize clean forms, elegant proportions, and a timeless aesthetic.
All our creations are crafted locally, in the heart of Transylvania, in ateliers where tradition meets attention to detail.

Crafted locally. Made intentionally. Worn quietly, remembered deeply.
Visit us
Experience Pulchra in person
The atelier
Strada Constantin Brâncuși nr. 23, ap.1/4
Cluj-Napoca, Cluj County
Hours
Mon – Fri: 10:00 – 19:00
Saturday: 11:00 – 17:00
Sunday: By appointment





